Hosted by the Bird Rock Community Council (BRCC)
Saturday, September 19, 2026 from 10am-7pm along 5500-5700 La Jolla Blvd. 92037
A FREE PUBLIC FESTIVAL WITH MUSIC,
ACTIVITIES, SHOPPING & MORE!
Get ready for La Jolla's premier outdoor music festival. This event is FREE to attend! Shop, socialize, and play in support of local artists and businesses at this inclusive and family-friendly community event hosted by the Bird Rock Community Council.
2026 MUSICIAN AND VENDOR APPLICATION FORMS LIVE!
Calling all performers and local San Diego food/service/goods vendors!
Check out our new 2026 event information for bands/musicians/artists and vendors! Click here for bands and vendors
We're also welcoming our 2026 Sponsors. Click here for more sponsorship info
OktoBIRDFest @ BIRDSTOCK 2026 - BEER GARDEN COMING!
Experience Oktoberfest... the BirdStock way!
On Saturday, September 19, 2026, we'll be hosting an Oktoberfest (San Diego-style!) beer garden throughout the day. Save the date, we'll share more pre-sale ticket information here! Interested in sponsoring this amazing beer garden? Contact us!
Oktoberfest is traditionally the world's largest Volksfest (beer festival and funfair), held annually in Munich, Germany. September 19, 2026 is the annual kick-off date! Originating in 1810 to celebrate a royal wedding, it typically features beer tents serving local brews, traditional Bavarian cuisine, and folk music. At BirdStock 2026, we'll be putting our own fun flare to this wonderful tradition!
WHAT'S @ BIRDSTOCK 2026
Kid and Family-Friendly Activities
Kid and Family-Friendly Activities
Kid and Family-Friendly Activities
This is an all ages event, complete with family-, kid-, and pet-friendly activities. We'll have tons of entertainment for the littles...including your fur babies! We will be hosting a Pumpkin Patch, custom Hat Bar, Bird Rock merch, Book Reading with authors, Pet Adoption Zone, and street Tennis Area. This is an all-ages event!
Live Music with Local Bands
Kid and Family-Friendly Activities
Kid and Family-Friendly Activities
The perfect setting for outdoor music, come enjoy your favorite artists throughout the day in the Bird Rock coastal streets. This event is FREE to attend! This year we have FIVE stages featuring a broad mix of musical styles. See our 2025 line-up here.
Beer and Wine Garden
Kid and Family-Friendly Activities
Shop Local and Small Businesses
Experience Oktoberfest with a San Diego-twist... welcome to OktoBIRDFest for local brews and celebratory grub out in the sunshine! Try new libations, grab some pretzels, and lounge with friends in the 21+ OktoBIRDFest beer garden! Pre-sale ticket info is coming soon!
Open 12pm-7pm
Shop Local and Small Businesses
Shop Local and Small Businesses
Shop Local and Small Businesses
Check out the local businesses, merchants and artists from the San Diego area, from clothing to jewelry and art....oh my! Shop your favorites and see what's new! Check out sponsoring businesses and artisan vendors
See Your Friends & Neighbors!
Shop Local and Small Businesses
See Your Friends & Neighbors!
The festival brings together everyone in the surrounding Pacific Beach and La Jolla communities. It's a great way to say hi to your friends, neighbors, and fellow music-lovers!
Support a good cause
Shop Local and Small Businesses
See Your Friends & Neighbors!
The Bird Stock Music Festival 2026 is a non-profit charitable event to give back to our local school and community. Your attendance and donations make a huge positive impact!
Thank to our 2025 Pelican Sponsors!
Thank you to our 2025 Beer and Wine Garden Sponsors!
Thanks to 2025 Cormorant, Snowy Plover and Seagull Sponsors!
Thanks to the 2025 Local Sponsors and Partners!
EVENT HOSTED BY THE BIRD ROCK COMMUNITY COUNCIL
Our Purpose
The mission of the Bird Rock Community Council is to engage in all activities that enhance the growth and improvement of Bird Rock as a vibrant and diverse neighborhood, including:
- Administering the Bird Rock Maintenance Assessment District
- Enhancing the quality of public amenities in the neighborhood
- Supporting educational, cultural, artistic, charitable, and community service activities
- Improving the quality of life and economic well-being of Bird Rock residents, property owners, employees and businesses
- Promoting a safe and inviting village atmosphere
- Maintaining a healthy business environment along La Jolla Boulevard
- Honoring Bird Rock's history and preserving its unique identity within the community of La Jolla
- Click here to learn more